Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism
Author:
Affiliation:
1. Department of Marketing University of Richmond Richmond Virginia USA
2. Department of Marketing University of Oregon Eugene Oregon USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21555
Reference66 articles.
1. Stigma by Association in Coupon Redemption: Looking Cheap because of Others
2. Internal standards revisited: Effects of social comparisons and expectancies on judgments of fairness and satisfaction
3. Does online retail coupons and memberships create favourable psychological disposition?
4. In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels
5. The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes
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