The contribution of self‐disclosure to promotional response: Examining the roles of deservingness and social class
Author:
Affiliation:
1. Department of Marketing, Antai College of Economics and Management Shanghai Jiao Tong University Shanghai China
2. Department of Marketing, School of Management Shanghai University of International Business and Economics Shanghai China
Funder
National Natural Science Foundation of China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21769
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