Personal information disclosure on social networking sites
Author:
Affiliation:
1. Department of Marketing, Lutgert College of Business Florida Gulf Coast University Fort Myers Florida USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21595
Reference93 articles.
1. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
2. Emotional Conservatism: The Basis of Social Behavior?
3. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
4. Structural equation modeling in practice: A review and recommended two-step approach.
5. Estimating Nonresponse Bias in Mail Surveys
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