Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses-Reference-Cited by-同舟云学术

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Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses

Published:2023-05 Issue: Volume:72 Page:103286
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Li Bin^ORCID,Chen Shuang^ORCID,Zhou Qi^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference91 articles.

1. Linking mechanisms: emotional contagion, empathy, and imagery;Arizmendi;Psychoanal. Psychol.,2011

2. Public service advertisements: emotions and empathy guide prosocial behavior;Bagozzi;J. Market.,1994

3. Nanoinfluencer marketing: how message features affect credibility and behavioral intentions;Balaji;J. Bus. Res.,2021

4. Influencer marketing on TikTok: the effectiveness of humor and followers' hedonic experience;Barta;J. Retailing Consum. Serv.,2023

5. Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?;Bartsch;Int. J. Advert.,2019

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