Author:
Argo Jennifer J.,Main Kelley J.
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
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5. Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales (2006), “Consumer Contamination: How Consumers React to Products Touched by Others,” Journal of Marketing, 70 (2), 81–94.
Cited by
98 articles.
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