In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels
Author:
Affiliation:
1. University of East Anglia
2. Lancaster University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference73 articles.
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2. A conceptual and operational definition of personal innovativeness in the domain of information technology;Agarwal;Information Systems Research,1998
3. Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage;Agarwal;MIS Quarterly,2000
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