The impact of online reviews and eWOM on impulse buying tendency: a study of Vietnamese Gen Z consumers
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Published:2024
Issue:1
Volume:16
Page:117-141
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ISSN:1549-9324
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Container-title:J. for International Business and Entrepreneurship Development
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language:en
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Short-container-title:JIBED
Author:
Nguyen Truong Son,Nguyen Viet Hoang,Nguyen Thi Huong Thanh
Publisher
Inderscience Publishers