Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences-Reference-Cited by-同舟云学术

Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

Published:2019-02-03 Issue:4 Volume:53 Page:1421-1442
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:J Consum Aff

Author:

An Soontae,Kerr Gayle,Jin Hyun Seung

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/joca.12235

Reference40 articles.

1. Adler Shannan.2015. The Perils of Native Advertising.The Huffington Post July 31.http://www.huffingtonpost.com/shannan‐adler/the‐perils‐of‐native‐advertising_b_7913946.html. (Accessed on April 10 2017)

2. Advertiser Pressure on Daily Newspapers: A Survey of Advertising Sales Executives

3. Sponsorship Disclosures of Native Advertising: Clarity and Prominence

4. Construct Measurement in Advertising Research

5. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

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