Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent
Author:
Affiliation:
1. California State University, Chico, Chico, California, USA
2. Western Washington University, Bellingham, Washington, USA
3. University of Montana, Missoula, Montana, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2024.2306401
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3. Retail “sale” advertising, perceived retailer credibility, and price rationale,
4. Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand
5. Communicating Relative Risk Changes with Baseline Risk
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