The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
Author:
Affiliation:
1. Assistant Professor of Marketing, Division of Business and Humanities, UNSW Asia, Singapore
2. Research Professor of Marketing, Marketing Research Innovation Centre, University of Wollongong, Australia
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmkr.44.2.175
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