“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight-Reference-Cited by-同舟云学术

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“Aha! I knew that voice sounded familiar!”: Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight

Published:2024-03 Issue: Volume:174 Page:114495
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Hall Matthew J.^ORCID,Carlson Les,Gentry James W.

Publisher

Elsevier BV

Reference52 articles.

1. The impact of physically attractive models on advertising evaluations;Baker;Journal of Marketing Research,1977

2. A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects;Bergkvist;International Journal of Advertising,2016

3. The predictive validity of multiple-item versus single-item measures of the same construct;Bergkvist;Journal of Marketing Research,2007

4. Long-term effects of brand placement disclosure on persuasion knowledge and brand responses;Boerman;International Journal of Advertising,2021

5. Antecedents and consequences of attitude toward the ad: A meta-analysis;Brown;Journal of Consumer Research,1992

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