Long-term effects of brand placement disclosure on persuasion knowledge and brand responses-Reference-Cited by-同舟云学术

Long-term effects of brand placement disclosure on persuasion knowledge and brand responses

Published:2020-06-08 Issue:1 Volume:40 Page:26-48
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Boerman Sophie C.¹,Tessitore Tina²³,Müller Céline M.¹

Affiliation:

1. Amsterdam School of Communication (ASCoR), University of Amsterdam, Amsterdam, The Netherlands

2. IESEG School of Management, Lille, France

3. LEM-CNRS 9221, Lille, France

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2020.1775036

Reference63 articles.

1. The effectiveness of unanticipated persuasive communications.

2. Audiovisual Media Services Directive. 2010. Directive 2010/13/EU of the European parliament and of the council. http://ec.europa.eu/avpolicy/reg/tvwf/index_en.htm

3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

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