Audience Response to Product Placements: An Integrative Framework and Future Research Agenda-Reference-Cited by-同舟云学术

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Published:2006-10 Issue:3 Volume:35 Page:115-141
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Balasubramanian Siva K.,Karrh James A.,Patwardhan Hemant

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference147 articles.

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2. Atkinson, Claire (2004), "It's the Marketer's ‘Apprentice,’" Advertising Age75 (35), 1.

3. Auty, Susan, and Charlie Lewis (2004a), "Exploring Children's Choice: The Reminder Effect of Product Placement," Psychology and Marketing21 (9), 697-713.

4. Auty, Susan, and Charlie Lewis (2004b), "The ‘Delicious Paradox’: Preconscious Processing of Product Placements by Children," in The Psychology of Entertainment Media L. J. Shrum, ed., Mahwah, NJ: Lawrence Erlbaum, 117-135.

5. Avery, Rosemary J., and Rosellina Ferraro (2000), "Verisimilitude or Advertising? Brand Appearances on Prime-Time Television," Journal of Consumer Affairs34 (2), 217-244.

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