Verisimilitude or Advertising? Brand Appearances on Prime-Time Television-Reference-Cited by-同舟云学术

Verisimilitude or Advertising? Brand Appearances on Prime-Time Television

Published:2000-12 Issue:2 Volume:34 Page:217-244
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:

Author:

AVERY ROSEMARY J.,FERRARO ROSELLINA

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.2000.tb00092.x/fullpdf

Reference36 articles.

1. Adamson , Deborah 1996 Ads in Sheep's Clothing from Beer to Cars: Product Placements in Movies and TV Enriches Artistic, Corporate Partners and Spawns New Industry Los Angeles Daily News B1

2. Viewers' Recognition of Brands Placed within a Film;Babin;International Journal of Advertising,1996

3. Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues;Balasubramanian;Journal of Advertising,1994

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