Made to Impress: Examining the Influence of Tailored Advertising Disclosures on Persuasion Knowledge
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-44713-7_12
Reference31 articles.
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2. Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F. J. (2017a). Online behavioral advertising: A literature review and research agenda. Journal of Advertising, 46(3), 363–376.
3. Boerman, S. C., Van Reijmersdal, E. A., & Neijens, P. C. (2015). Using eye tracking to understand the effects of brand placement disclosure types in television programs. Journal of Advertising, 44(3), 196–207.
4. Boerman, S. C., Tessitore, T., & Müller, C. M. (2021). Long-term effects of brand placement disclosure on persuasion knowledge and brand responses. International Journal of Advertising, 40(1), 26–48.
5. Boerman, S. C., Willemsen, L. M., & van Der Aa, E. P. (2017b). “This Post Is Sponsored”: Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82–92.
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