Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising-Reference-Cited by-同舟云学术

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Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising

Published:2024-09 Issue: Volume:80 Page:103900
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Cohen Justin^ORCID,Sands Sean^ORCID,Campbell Colin^ORCID,Mavrommatis Alexis

Publisher

Elsevier BV

Reference62 articles.

1. When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows;An;Int. J. Advert.,2022

2. Now you’ve got the shiveries: affect, intimacy, and the ASMR whisper community;Andersen;Televis. N. Media,2015

3. The ad creativity cube: conceptualization and initial validation;Ang;J. Acad. Market. Sci.,2007

4. Necessary but not sufficient: beyond novelty in advertising creativity;Ang;J. Market. Commun.,2014

5. Exploring the dimensions of ad creativity;Ang;Psychol. Market.,2000

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strengthening Persuasive Messages in YouTube Ads: Voiceover, Instructive Sentences and Brand Placement;Lecture Notes on Data Engineering and Communications Technologies;2024

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