Sponsorship Disclosures of Native Advertising: Clarity and Prominence

Author:

An Soontae,Kang Hannah,Koo Sra

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Reference49 articles.

1. Adler Shannan.2015. The Perils of Native Advertising.The Huffington Post.http://www.huffingtonpost.com/shannan‐adler/the‐perils‐of‐native‐advertising_b_7913946.html.

2. Alexa Ranking.2015.http://www.alexa.com/topsites/category/Top/News.

3. Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

4. Advertising or games?

5. Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices

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