Sponsorship Disclosures of Native Advertising: Clarity and Prominence-Reference-Cited by-同舟云学术

Sponsorship Disclosures of Native Advertising: Clarity and Prominence

Published:2018-07-04 Issue:3 Volume:53 Page:998-1024
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:J Consum Aff

Author:

An Soontae,Kang Hannah,Koo Sra

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/joca.12212

Reference49 articles.

1. Adler Shannan.2015. The Perils of Native Advertising.The Huffington Post.http://www.huffingtonpost.com/shannan‐adler/the‐perils‐of‐native‐advertising_b_7913946.html.

2. Alexa Ranking.2015.http://www.alexa.com/topsites/category/Top/News.

3. Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

4. Advertising or games?

5. Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices

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