The branding power of social media influencers: an interactive marketing approach-Reference-Cited by-同舟云学术

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The branding power of social media influencers: an interactive marketing approach

Published:2024-07-23 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Rajput Aditi¹^ORCID,Gandhi Aradhana²^ORCID

Affiliation:

1. Symbiosis Centre for Behavioural Studies, Symbiosis Centre for Research and Innovation, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

2. Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2380807

Reference114 articles.

1. Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry

2. Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences

3. Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

4. The future of social media in marketing

5. Authenticity under threat: When social media influencers need to go beyond self-presentation

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1. Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects;Journal of Theoretical and Applied Electronic Commerce Research;2024-09-07

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