When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products-Reference-Cited by-同舟云学术

When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products

Author:

Felix Reto¹^ORCID,González Eva M.²,Castaño Raquel³,Carrete Lorena⁴^ORCID,Gretz Richard T.⁵^ORCID

Affiliation:

1. Robert C. Vackar College of Business and Entrepreneurship University of Texas Rio Grande Valley Edinburg Texas USA

2. Escuela de Negocios, Campus Guadalajara Tecnológdico de Monterrey Zapopan Mexico

3. EGADE Business School Tecnológico de Monterrey Garza García Mexico

4. EGADE Business School Tecnológico de Monterrey Toluca Mexico

5. Carlos Alvarez College of Business, One UTSA Circle University of Texas at San Antonio San Antonio Texas USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

Reference107 articles.

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