Author:
Aaker Jennifer,Vohs Kathleen D.,Mogilner Cassie
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference52 articles.
1. Aaker David (2004), Brand Portfolio Strategy, New York: Free Press.
2. Dimensions of Brand Personality
3. When Good Brands Do Bad
4. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
5. Alter Jonathan (2007), “Want to Buy My Students a $392 Camcorder: A Nonprofit Uses the Web to Work Marketplace Magic,” http://www.slate.com/id/2159771/.
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