The effect of matching promotion type with purchase type on green consumption
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Published:2024-05
Issue:
Volume:78
Page:103732
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Guan DongxiaoORCID,
Lei Yunfei,
Liu Yu,
Ma QinhaiORCID