Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference63 articles.
1. A Meta-analysis of consumer impulsive buying;Amos;J. Retailing Consum. Serv.,2014
2. Hedonic shopping motivation;Arnold;J. Retailing,2003
3. Price promotion for emotional impact;Aydinli;J. Market.,2014
4. Work and/or fun: measuring hedonic and utilitarian shopping value;Babin;J. Consum. Res.,1994
5. Intrinsic factors affecting impulsive buying behaviour—evidence from India;Badgaiyan;J. Retailing Consum. Serv.,2014
Cited by 37 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales;Journal of Retailing and Consumer Services;2024-11
2. Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company;Journal of Retailing and Consumer Services;2024-11
3. Akıllı Telefon Bağımlılığı ve Ruh Hali Düzenlemenin Akış Deneyimi Aracılığı ile Çevrimiçi Anlık Satın Alma Davranışındaki Rolü;Abant Sosyal Bilimler Dergisi;2024-07-31
4. Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers;Young Consumers;2024-07-10
5. How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products;Journal of Travel & Tourism Marketing;2024-06-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3