Innovative Eco-Friendly Solutions for Sustainability in the Packaging Industry

Abstract

Businesses are under pressure to embrace innovation for their survival, efficiency, and environmental performance, and to gain a competitive edge due to the shifting ecological environment and growing awareness of sustainability and waste management challenges. An increasing number of businesses are eager to implement an eco-innovation strategy to demonstrate their commitment to environmental protection and waste avoidance. As a result, packaging has an impact on society and the environment globally while also providing possibilities. Additional empirical study is needed to investigate the aspects that contribute to the effectiveness of environmentally friendly packaging innovation. The purpose of this chapter is to analyze the eco-innovation of the packaging industry and comprehend how technological capabilities, organizational capabilities, managerial knowledge of the environment, and human capabilities all play a role in the successful application of ecological design innovation in packaging and its effects on avoiding waste and brand.