Affiliation:
1. Chandigarh University, India
Abstract
The rising adoption of environmentally friendly development principles at different levels in industrial and organizational platforms has coincided with the evolution of packaging sustainability ideas. Several obstacles, including intricate value chains and unfavorable customer perceptions stemming from the financial, societal, and ecological implications of sustainable practices, may dissuade businesses from adopting more environmentally friendly packaging. Packages with increased sustainability could thus never reach the market. However, initiatives that encourage a favorable customer perception towards environmentally friendly packaging can inspire the next generation of environmentally friendly alternatives. In addition to identifying study gaps and possibilities for customer study, the work's objectives include reviewing existing practices, variables influencing environmental behavior, and customer testing techniques. It also suggests tactics for stakeholders to effectively convey package sustainability to customers.
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