The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions-Reference-Cited by-同舟云学术

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The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Published:2021-10-28 Issue: Volume: Page:
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:British J of Management

Author:

Gidaković Petar¹^ORCID,Szőcs Ilona²^ORCID,Diamantopoulos Adamantios²,Florack Arnd³,Egger Martin³,Žabkar Vesna¹

Affiliation:

1. School of Economics and Business University of Ljubljana Kardeljeva ploscad 17 Ljubljana 1000 Slovenia

2. Department of Marketing and International Business University of Vienna Oskar‐Morgenstern Platz 1 Vienna 1090 Austria

3. Department of Occupational, Economic and Social Psychology University of Vienna Universitätsstraße 7 Vienna 1010 Austria

Funder

Austrian Science Fund

Javna Agencija za Raziskovalno Dejavnost RS

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12552

Reference152 articles.

1. Measuring Brand Equity Across Products and Markets

2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

3. Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

4. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

5. Attention by design: Using attention checks to detect inattentive respondents and improve data quality

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