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Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”

  • Published:2012-04 Issue:2 Volume:22 Page:191-194
  • ISSN:1057-7408
  • Container-title:Journal of Consumer Psychology
  • language:en
  • Short-container-title:Journal of Consumer Psychology

Author:

Aaker Jennifer L.,Garbinsky Emily N.,Vohs Kathleen D.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference20 articles.

1. Dimensions of brand personality;Aaker;Journal of Marking Research,1997

2. When good brands do bad;Aaker;Journal of Consumer Research,2004

3. Warmth in advertising: Measurement, impact and sequence effects;Aaker;Journal of Consumer Research,1986

4. Non-profits are seen as warm and for-profits as competent: First stereotypes matter;Aaker;Journal of Consumer Research,2010

5. Social interaction systems: Theory and measurement;Bales,1999

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