Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.-Reference-Cited by-同舟云学术

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Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

Published:2001 Issue:3 Volume:81 Page:492-508
ISSN:1939-1315
Container-title:Journal of Personality and Social Psychology
language:en
Short-container-title:Journal of Personality and Social Psychology

Author:

Aaker Jennifer Lynn,Benet-Martínez Verónica^ORCID,Garolera Jordi

Publisher

American Psychological Association (APA)

Subject

Sociology and Political Science,Social Psychology

Link

http://psycnet.apa.org/journals/psp/81/3/492.pdf

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