Author:
Hollebeek Linda D.,Macky Keith
Funder
Montpellier Business School
Norwegian Research Council
Subject
Marketing,Business and International Management
Reference166 articles.
1. Managing Brand Equity;Aaker,1991
2. The Impact of Social Media Content Marketing (SMCM) Towards Brand Health;Ahmad,2016
3. Revenue Premium as an Outcome Measure of Brand Equity;Ailawadi;Journal of Marketing,2003
4. Zooming Out: Actor Engagement Beyond the Dyadic;Alexander;Journal of Service Management,2018
Cited by
424 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献