Using machine learning to develop customer insights from user-generated content
-
Published:2024-11
Issue:
Volume:81
Page:104034
-
ISSN:0969-6989
-
Container-title:Journal of Retailing and Consumer Services
-
language:en
-
Short-container-title:Journal of Retailing and Consumer Services
Author:
Mustak MekhailORCID,
Hallikainen HeliORCID,
Laukkanen Tommi,
Plé LoïcORCID,
Hollebeek Linda D.,
Aleem MajidORCID
Funder
Liikesivistysrahasto