Unrequited love? A mixed-methods study of parasocial engagement with social media influencers-Reference-Cited by-同舟云学术

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Unrequited love? A mixed-methods study of parasocial engagement with social media influencers

Published:2025-02 Issue: Volume:80 Page:102845
ISSN:0268-4012
Container-title:International Journal of Information Management
language:en
Short-container-title:International Journal of Information Management

Author:

Tyrväinen Olli,Karjaluoto Heikki

Funder

Foundation for Economic Education

Publisher

Elsevier BV

Reference110 articles.

1. The social influence of brand community: Evidence from European car clubs;Algesheimer;Journal of Marketing,2005

2. Strategic customer engagement marketing: A decision making framework;Alvarez-Milán;Journal of Business Research,2018

3. The decomposition of effects in path analysis;Alwin;American Sociological Review,1975

4. Influencer marketing research: review and future research agenda;Aw;Journal of Marketing Theory and Practice,2023

5. ‘‘Stop the unattainable ideal for and ordinary me!’’ fostering parasocial relationships with social media influencers: The role of self-disrepancy;Aw;Journal of Business Research,2021

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