Influencer marketing research: review and future research agenda
Author:
Affiliation:
1. UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
2. Ivy Sales Forum-Ivy College of Business, Iowa State University, Ames, Iowa, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2023.2235883
Reference41 articles.
1. When Good Brands Do Bad
2. Social media, customer engagement, and sales organizations: A research agenda
3. Social Marketing: Its Definition and Domain
4. Authenticity under threat: When social media influencers need to go beyond self-presentation
5. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy
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