Social media, customer engagement, and sales organizations: A research agenda-Reference-Cited by-同舟云学术

Social media, customer engagement, and sales organizations: A research agenda

Published:2020-10 Issue: Volume:90 Page:291-299
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Agnihotri Raj

Publisher

Elsevier BV

Subject

Marketing

Reference99 articles.

1. From sales force automation to digital transformation: How social media, Social CRM, and artificial intelligence technologies are influencing the sales process;Agnihotri,2020

2. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016

3. Bringing ‘social’ into sales: The impact of salespeople’s social media use on service behaviors and value creation;Agnihotri;Journal of Personal Selling & Sales Management,2012

4. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India;Agnihotri;Journal of Business Research,2017

5. What’s app: A social capital perspective;Aharony;Online Information Review,2015

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