Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis-Reference-Cited by-同舟云学术

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Technology use in B2B sales: examining the extant literature and identifying future research opportunities using morphological analysis

Published:2024-07-26 Issue: Volume: Page:1-17
ISSN:0885-3134
Container-title:Journal of Personal Selling & Sales Management
language:en
Short-container-title:Journal of Personal Selling & Sales Management

Author:

Goel Ashish¹,Baliga Ashwin J.²³,Rangarajan Deva²³^ORCID,Lussier Bruno⁴

Affiliation:

1. Department of Strategic Management, Indian Institute of Management Sirmaur, Paonta Sahib, District Sirmaur, Himachal Pradesh, 173025, India

2. Department of Marketing and Sales, IESEG School of Management, Socle de la Grande Arche, 1 Parvis de La Défense, Paris, 92800, France

3. UMR 9221, LEM, Lille Economie Management, Lille, F-59000, France

4. HEC Montréal, 3000, Chemin de la Côte-Sainte-Catherine, Montréal, Quebec, H3T 2A7, Canada

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08853134.2024.2362684

Reference131 articles.

1. Social media, customer engagement, and sales organizations: A research agenda

2. Agnihotri, R. 2021. “From Sales Force Automation to Digital Transformation: How Social Media, Social CRM, and Artificial Intelligence Technologies Are Influencing the Sales Process.” In A Research Agenda for Sales, edited by Fernando Jaramillo and Jay P. Mulki, 21–47. Edward Elgar Publishing.

3. Sales technology research: a review and future research agenda

4. Social media: Influencing customer satisfaction in B2B sales

5. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

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