Affiliation:
1. Georgetown University.
Abstract
The author argues that social marketing has been defined improperly in much of the literature. A revised definition is proposed and the domain of social marketing defined. He concludes with suggestions for implications for future growth of the discipline.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
532 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献