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Strategic customer engagement marketing: A decision making framework

  • Published:2018-11 Issue: Volume:92 Page:61-70
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Alvarez-Milán AgarzelimORCID,Felix RetoORCID,Rauschnabel Philipp A.,Hinsch Christian

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. Emic and etic interpretations of engagement with a consumer-to-consumer online auction site;Abdul-Ghani;Journal of Business Research,2011

2. Economic outcomes of customer engagement: Emerging findings, contemporary theoretical perspectives, and future challenges;Beckers,2016

3. Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value;Beckers;Journal of the Academy of Marketing Science,2018

4. Exchange and power in social life;Blau,1964

5. The process of customer engagement: A conceptual framework;Bowden;Journal of Marketing Theory and Practice,2009

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