The Social Influence of Brand Community: Evidence from European Car Clubs
Author:
Affiliation:
1. Institute for Strategy and Business Economics, University of Zurich, Switzerland.
2. Jesse H. Jones Graduate School of Management, Rice University.
3. Center for Business Metrics, University of St. Gallen, Switzerland.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmkg.69.3.19.66363
Reference43 articles.
1. Dimensions of Brand Personality
2. The theory of planned behavior
3. A General Approach for Representing Constructs in Organizational Research
4. The Economic Leverage of the Virtual Community
Cited by 1613 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness;Journal of Retailing and Consumer Services;2024-03
2. “In this together”: on the antecedents and implications of crowdfunding community identification and trust;Venture Capital;2024-02-05
3. Exploring the pivotal role of community engagement on tourists’ behaviors in social media: A cross-national study;International Journal of Information Management;2024-02
4. We are just 10 feet away! How does location-based advertising affect consumer-brand engagement?;Journal of Business Research;2024-02
5. NFTByBrands: Value Identification Framework for Analysis and Design of NFT Initiatives;International Journal of Electronic Commerce;2024-01-18
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3