Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model
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Published:2024-11
Issue:
Volume:81
Page:103953
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Kim Yanghee,
Oyunbold Bodibold,
Roh TaewooORCID
Cited by
2 articles.
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