Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study

Author:

Agarwal ReetiORCID,Mehrotra AnkitORCID,Sharma VeenuORCID,Papa ArmandoORCID,Malibari Areej

Publisher

Elsevier BV

Subject

Marketing

Reference77 articles.

1. Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach;Agarwal;J. Retailing Consum. Serv.,2022

2. OTT-ISP Joint service management: a customer lifetime value based approach;Ahmad,2017

3. Inter-coder agreement for computational linguistics;Artstein;Comput. Ling.,2008

4. The television struggle: an assessment of over-the-top television evolutions in a cable dominant market;Baccarne;Commun. Strat.,2013

5. The rise of OTT players: what is the appropriate regulatory response?;Baldry,2014

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