Connecting BOP consumers and retailers: What drives small-time retailing through social media?

Author:

Kumar Jitender,Katiyar GaganORCID,Mehrotra AnkitORCID,Attri RekhaORCID,Vishnoi Sushant KumarORCID

Publisher

Elsevier BV

Subject

Marketing

Reference168 articles.

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3. Work-stress content analysis using social media data;Agarwal;FIIB Bus. Rev.,2023

4. Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study;Agarwal;J. Retailing Consum. Serv.,2023

5. The market at the bottom of the pyramid: understanding the culture of poverty;Ahmed;Perspect. Global Dev. Technol.,2013

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