Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services-Reference-Cited by-同舟云学术

Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

Published:2022-11-13 Issue:3 Volume:29 Page:305-337
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Abid Muhammad Farrukh¹^ORCID,Siddique Junaid¹,Gulzar Amir²,Shamim Amjad¹^ORCID,Dar Imran Bashir²,Zafar Aimen²

Affiliation:

1. Department of Management and Humanities, Universiti Teknologi PETRONAS, Tronoh, Perak Darul Ridzuan, Malaysia

2. Department of Business Administration, Foundation University Islamabad, Islamabad, Pakistan

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2143987

Reference103 articles.

1. The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation

2. Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use

3. Abid, M. F., Siddique, J., Gulzar, A., Shamim, A., Dar, I. B. & Zafar, A. (2021). The role of customer relationship management practices and technology alignment towards customers’ loyalty: Mediating role of trust and commitment. Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, 389

4. Classifying and selecting e‐CRM applications: an analysis‐based proposal

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