The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation
Author:
Publisher
Elsevier BV
Subject
Electrical and Electronic Engineering,Computer Networks and Communications
Reference102 articles.
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2. Abbasi, A. Z., Hussain, A., Hlavacs, H., Shah, M. U., Ting, D. H., & Rehman, U. (2020). Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games. In X. Fang (Ed.),^(Eds.), HCI in Games. Cham.
3. Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports;Abbasi;Front. Psychol.,2020
4. A.Z. Abbasi D.H. Ting H. Hlavacs L.V. Costa A.I. Veloso An empirical validation of consumer video game engagement: A playful-consumption experience approach Entertainment Computing 29 2019 43 55 https://doi.org/https://doi.org/10.1016/j.entcom.2018.12.002.
5. The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games;Abbasi;IEEE Access,2021
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