Author:
Abbasi Amir Zaib,Hussain Ali,Hlavacs Helmut,Shah Muhammad Umair,Ting Ding Hooi,Rehman Umair
Publisher
Springer International Publishing
Reference45 articles.
1. Chaney, I., et al.: Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition. Comput. Hum. Behav. 86, 311–318 (2018)
2. Entertainment Software Association (2019)
3. De Pelsmacker, P., Dens, N., Verberckmoes, S.: How ad congruity and interactivity affect fantasy game players’attitude toward in-game advertising. Journal of Electronic Commerce Research 20(1), 55–74 (2019)
4. Lewis, B., Porter, L.: In-game advertising effects: examining player perceptions of advertising schema congruity in a massively multiplayer online role-playing game. J. Interact. Advert. 10(2), 46–60 (2010)
5. Hansson, L.: Dynamic in-game advertising: how important is it that ads are dynamic and capable of changing? (2017)
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献