The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image-Reference-Cited by-同舟云学术

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

Published:2024-03 Issue:1 Volume:10 Page:100227
ISSN:2199-8531
Container-title:Journal of Open Innovation: Technology, Market, and Complexity
language:en
Short-container-title:Journal of Open Innovation: Technology, Market, and Complexity

Author:

Gazi Md. Abu Issa^ORCID,Mamun Abdullah Al^ORCID,Masud Abdullah Al,Senathirajah Abdul Rahman bin S.,Rahman Tazizur

Funder

INTI International University

International Islamic University Malaysia

Publisher

Elsevier BV

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3. The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: a case study of K-POP fans in Thailand;Adisak;Afr. J. Bus. Manag.,2022

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