Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
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Published:2024-11
Issue:
Volume:81
Page:103995
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Tsai Pei-HsuanORCID,
Tang Jia-WeiORCID,
Ou Mei-Ling