What is co-creation? An interactional creation framework and its implications for value creation

Author:

Ramaswamy Venkat,Ozcan Kerimcan

Publisher

Elsevier BV

Subject

Marketing

Reference110 articles.

1. Frontiers of the marketing paradigm in the third millennium;Achrol;Journal of the Academy of Marketing Science,2012

2. Value co-creation: Concept and contexts of application and study;Alves;Journal of Business Research,2016

3. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994

4. Value co-creation among retailers and consumers: New insights into the furniture market;Andreu;Journal of Retailing and Consumer Services,2010

5. Culture and agency: The place of culture in social theory;Archer,1988

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