Author:
Achrol Ravi S.,Kotler Philip
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference76 articles.
1. Abbott, L. (1955). Quality and competition. New York: Columbia Univ. Press.
2. Achrol, R. S. (1997). Changes in the theory of interorganizational relations in marketing: toward a network paradigm. Journal of the Academy of Marketing Science, 25(1), 56–71.
3. Achrol, R. S., Reve, T., & Stern, L. W. (1983). The environment of marketing channels: a framework for comparative analysis. Journal of Marketing, 47, 55–67.
4. Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, 63(Special Issue), 146–163.
5. Achrol, R. S., & Gundlach, G. T. (2011). Embedded regulation: Marketing theories of competition and regulation in a network economy, working paper, the George Washington University, School of Business.
Cited by
264 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献