Changes in the theory of interorganizational relations in marketing: Toward a network paradigm

Author:

Achrol Ravi S.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference88 articles.

1. Achrol, Ravi S. 1991. “Evolution of the Marketing Organization: New Forms for Dynamic Environments.”Journal of Marketing 55 (October): 77–93.

2. —————, Torger Reve, and Louis W. Stern. 1983. “The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis.”Journal of Marketing 47 (Fall): 55–67.

3. Ackoff, Russell L. 1989. “The Circular Organization: An Update.”The Academy of Management Executive 3 (February): 11–16.

4. ————— 1993. “Corporate Perestroika.” InInternal Markets. Eds. William E. Halal, Ali Geranmayeh, and John Pourdehnad. New York: John Wiley, 15–26.

5. Albert, Stuart and David A. Whetten. 1985. “Organizational Identity.” InResearch in Organizational Behavior, Vol. 7. Eds. L. L. Cummings and Barry M. Staw. Greenwich, CT: JAI, 263–295.

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