Value co-creation: Concept and contexts of application and study

Author:

Alves Helena,Fernandes Cristina,Raposo Mário

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

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2. The service-dominant logic and the future of marketing;Ballantyne;Service Management,2008

3. Psychological implications of customer participation in co-production;Bendapudi;Journal of marketing,2003

4. Users as innovators: A review, critique, and future research directions;Bogers;Journal of Management,2010

5. Interactive services: A framework, synthesis and research directions;Bolton;Journal of Interactive Marketing,2009

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