Author:
Felix Reto,Rauschnabel Philipp A.,Hinsch Chris
Reference57 articles.
1. Organizational learning: A theory of action perspective;Argyris,1978
2. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015
3. The multi-layered nature of the internet-based democratization of brand management;Asmussen;Journal of Business Research,2013
4. Harnessing the power of the oh-so-social web;Bernoff;MIT Sloan Management Review,2008
5. Investigating marketing managers' perspectives on social media in Chile;Bianchi;Journal of Business Research,2015
Cited by
495 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献