The multi-layered nature of the internet-based democratization of brand management-Reference-Cited by-同舟云学术

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The multi-layered nature of the internet-based democratization of brand management

Published:2013-09 Issue:9 Volume:66 Page:1473-1483
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Asmussen Bjoern,Harridge-March Sally,Occhiocupo Nicoletta,Farquhar Jillian

Publisher

Elsevier BV

Subject

Marketing

Reference142 articles.

1. Brands and their meaning makers;Allen,2008

2. The long tail;Anderson,2006

3. What is web 2.0? Ideas, technologies and implications for education;Anderson,2007

4. Principles for the second wave of corporate branding;Antorini,2005

5. How technology has influenced the field of corporate communication;Argenti;Journal of Business and Technical Communication,2006

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